For the third time, the annual Campaign for Justice features the Law Firm Challenge, a competition among participating local law firms and public sector entities with the goal of increasing participation among attorneys under the age of 40 while increasing awareness regarding the Campaign’s ultimate purpose, raising funds to provide legal services for low-income residents of Monroe County.
In existence since 1986, the Campaign for Justice is the greater Rochester area legal community’s annual fundraising campaign, aimed at raising much-needed funding to provide critical legal services to residents of our county. Specifically, all funds raised through the Campaign for Justice are distributed to the Volunteer Legal Services Project (VLSP), Legal Assistance of Western New York (LawNY), and the Legal Aid Society of Rochester—three local organizations that provide a variety of legal services to individuals who would otherwise be without the means to gain access to such services. Thanks to the generosity and volunteers of hundreds throughout the area’s legal community, the Campaign for Justice successfully raises over $200,000 each year. But the need is growing and more funds are needed to help those in our community.
Started last year, the Law Firm Challenge is a competition amount local firms and organizations, with the goals of: increasing the number of young attorney-donors (under age 40) to the Campaign for Justice, and raising awareness regarding the mission of the Campaign’s three benefiting agencies. To achieve these goals, participating law firms and public sector practice groups will be divided into one of four categories with other comparable entities (large firms, medium-sized firms, small firms, and public sector entities), for a competition to engage the highest number of attorneys under the age of 40 to contribute to the Campaign. The firm/public sector entity with the largest percentage of donors--regardless of contribution amount—within its category will be the winner.
The Challenge will begin on December 12 and end December 31, and a social event will be held at the conclusion of the competition for all participants where the winning organizations will be recognized.
The Campaign for Justice raises critical funds to ensure our community’s poor have access to the legal system, and it is the hope that the Law Firm Challenge will not only help to insure that VLSP, LawNY, and the Legal Aid Society of Rochester continue to receive necessary funding, but will also engage a significant number of young attorney-donors in the Campaign to ensure its future success. In addition to contributing to the Campaign, participating attorneys are encouraged to also donate time as a volunteer to VLSP as part of the Challenge.